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How Design Thinking & Strategy Inspired the AXIS Smart Chair
Project Type
Brand Launch
Categories
Product Strategy; Human-Centered Research; Analogical Research; Ergonomic Design; Experience Design; AI-Assisted Visualization.
Role
Creative Director; Product Strategist; Experience Designer.
THE CHALLENGE: Designing Beyond Basic Ergonomics
My professional work often requires long periods of focused, seated activity, which can lead to fatigue, restricted movement, stress, and reduced concentration.
The challenge was to explore how research could transform an office chair from passive furniture into an experience that supports movement, focus, comfort, and well-being.
THE AUDIENCE: Professionals Performing Under Pressure
AXIS was designed for professionals who spend extended periods seated while managing complex tasks, critical decisions, and demanding workflows.
These users needed more than posture support. They needed greater mobility, control, comfort, and focus throughout the workday.
THE SOLUTION: Creating an Intelligent Performance System
AXIS was developed as a responsive command center combining ergonomic support, controlled mobility, workflow access, and sensory technology.
Interviews, observation, journey mapping, trend analysis, and secondary research revealed that physical strain, cognitive overload, emotional tension, and reduced concentration often function as one connected experience.
THE CORE IDEA: A Command Center for Peak Performance
AXIS is more than a chair. It enhances presence, confidence, and resilience before, during, and after critical decision moments.
Research into aerospace environments, cockpit controls, military vehicles, and mobile equipment introduced principles of stability, rotation, protection, reach, and controlled movement. Reinforced supports communicated strength, while the rotating base and integrated controls suggested adaptability and readiness.
THE LEARNING: Translating Human Needs Into Product Strategy
Persona studies, ergonomic references, sketches, material exploration, and AI-assisted visualization helped translate research into a focused visual concept.
The project strengthened my ability to use analogical research and human-centered insights to connect physical, cognitive, and emotional needs within one cohesive product strategy.
